Who We Are

O'Keefe's Reef has been providing custom printed and embroidered fish and wildlife apparel for over 20 years.

Founded on Marco Island, FL and transplanted to the beautiful north woods of the Manistee National Forest, Michigan.

We know and love all our fish from south to north!

We do fishing tournament apparel, fishing clubs, charter captains, and custom corporate logos. You name it!

We take pride in our products, designs, and customer service.