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Who We Are

O'Keefe's Reef has been providing custom printed and embroidered fish and wildlife apparel for over 20 years.

Founded on Marco Island, FL and transplanted to the beautiful north woods of the Manistee National Forest, Michigan.

We know and love all our fish from south to north!

We do fishing tournament apparel, fishing clubs, charter captains, and custom corporate logos. You name it!

We take pride in our products, designs, and customer service.

More Fish Designs Than Anyone on the Planet!

We are located in the heart of the Manistee National Forest! Thirty minutes east of Manistee and Lake Michigan. Right near the famous Manistee River and Tippy Dam! World-renowned salmon and trout fishing!
Home of the Sept. 2009 world record brown trout caught by Mr. Tom Healy!
Physical location of our facility is 4488 Seaman Rd, Irons, MI 49644